How do I learn to market my app?
Successfully launching and selling your iPhone app takes more than luck with today's competitive
AppStore market. You have to understand the principles of marketing and build and execute a plan
that targets your market and resonates with the prospective buyer.
Xcelme's Intro to iPhone App Marketing course has been specifically designed to teach developers the best methods to launch and market iphone apps. Specifically, you will learn:
- How to create a unique marketing message for your app that grabs your buyer's attention
- Identify your target audience for your app
- Deliver your message to your target audience through multiple channels
- Drive traffic to your app's web site and to the AppStore to achieve sales growth
- And much more...
iPhone and iPad Marketing - Online Course
iPhone and iPad Marketing Course Syllabus
Purpose: iPhone and iPad Marketing course is designed for independent developers and companies who are developing (or have developed) an iPhone application and want to learn how to position, message, and sell their app in a very competitive market. In this live webcast you will learn the basics of marketing including:
- How to create the right marketing message for your app
- How to identify your target audience and deliver your message through traditional method and social media
- How to price your application for maximum success
- How to develop a short, yet powerful marketing plan to maximize your sales success
Whether you have started development on your app or have just finished it, this course will help to give you solid grounding on the latest trends in iPhone application marketing and teach you key skills you need to market your iPhone app in this highly competitive market.
Many iPhone developers have little background in marketing and quickly realize that posting their app to the AppStore and hoping for the best is not enough! This course is designed to build a solid marketing foundation for iPhone developers who have the desire to generate revenue (or a following) for their applications
Required Books: Introduction to Marketing iPhone Apps (PDF downloadable with course purchase)
Times: 5pm Pacific: Total of 4 webcasts delivered over two weeks (Monday and Wednesday evening)
Course outline (please see course syllabus for in-depth details):
- Introduction to iPhone Marketing
- Understanding what make your app unique
- Creating your marketing message
- Delivering your message to the right audience
- Using social networking to increase adoption
- Pricing your iPhone app
- Developing a laser focused marketing plan for your app
- Launching your iPhone app marketing campaign
Need Help Marketing Your App? - Custom Consulting Services
Many iPhone developers find they don't have the time to market their iPhone app and want professional assistance to message, position, and launch their app. Contact xcelMe.com today for a FREE ½ hour phone consultation and price quote to see if xcelMe can help you!
| Upcoming iPhone and iPad Marketing - Online Courses | |||
|---|---|---|---|
| Live Start Dates | Instructor | Price | Status |
| March 1, 2010 Mon & Wed & Always OnDemand 24x7 |
Jeff Hughes | $97* | |
| March 15, 2010 Mon & Wed & Always OnDemand 24x7 |
Jeff Hughes | $97* | |
| April 5, 2010 Mon & Wed & Always OnDemand 24x7 |
Jeff Hughes | $97* | |
| April 19, 2010 Mon & Wed & Always OnDemand 24x7 |
Jeff Hughes | $97* | |
| May 3, 2010 Mon & Wed & Always OnDemand 24x7 |
Jeff Hughes | $97* | |
| May 17, 2010 Mon & Wed & Always OnDemand 24x7 |
Jeff Hughes | $97* | |
*Prices do not include the price of the books. You will need to order them from Amazon or other sources. See FAQ and course description for the book(s) needed for each class.