Back in the good old days, about 9 months ago, developers of iPhone apps might have been able to get away with not doing much marketing to sell their iphone apps.
But, that has all changed with over 80,000 apps on the App Store and so much competition to get noticed, you have think about marketing as soon as you start development of your app.
There are really four areas that you must focus on from a marketing perspective:
1. Create a marketing message for your app.
2. Deliver your message to the right audience.
3. Price your app appropriately and define meaningful promotions to gain attention and sales for your app.
4. Create a marketing plan that will help you to follow specific steps to consistently keep customers coming in to buy your app.
The days are gone when you can throw your app over the wall of the App Store and hope for the best.
You must think like a marketer, plan like a marketing, and act like a marketer if you want to achieve sales success! Start your marketing efforts by attending Xcelme’s marketing training course to jump start your success.