Where’s one of the first places you should look when trying to beef up your iPhone app marketing? Your little iPhone app logo.
Sometimes I review the logos for iPhone apps of my students and the first test I put the logo through is “does the app tell me the story?” If the logo jumps out at me and defines what the app does, you have a winner. If I have to spend a few minutes looking at the logo, trying to figure it out then chances are your prospective customer will be doing the same. This is not good for business.
Think of you app on the App Store like a product on the aisle of a grocery store. Products placed at eye level with attractive packaging tend to draw the shopper in. You only give most products a quick glance. If the product looks interesting, you’ll pick it up for closer inspection.
Your app logo is the same. As people browse through the AppStore they are scanning hundreds of logos, looking for ones that grab their attention. Then they click on it to take a close look. You’ve only got a split second to get their attention and your logo must shine!
If your logo is tired and old, think about replacing it with a snappier, new logo. Users scanning the App Store subdirectory with your app will see a new logo (your old logo replaced) and be more inclined to click on your link.
Your logo is worth a thousand clicks…and more. Spend some time developing a sizzling logo and it will pay dividends down the road.